Dealer Marketing

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Three Integrated Marketing Drivers

Behavioral Email Marketing

Smart, behavior-triggered offers that maximize service retention and customer lifetime value - enriching your first-party data.

More Website Traffic

Identify shoppers recently active on major 3rd-part automotive sites and target them with your live inventory.

More Conversions & Leads

Engage shoppers while they're on your site to capture more sales and service leads in real time.

Data-Driven Behavioral Marketing

Customer Behavior Signals

Service history · Mileage · Warranty status · Declined work · Retention risk · Vehicle age

AI Prediction Engine

Scores each customer on propensity to return, timing, and retention risk

Smart Offer Selection

Delivers the right incentive – or no incentive – based on predicted behavior

Incremental Service Visit

Customer returns, revenue is captured, lifetime value grows

Customer lifecycle orchestration — not just email marketing.

Integrate Data

DMS · CRM · Vehicle Data · Customer History

Add Conquest

Conquest your competitors' customers with precision

Segment & Score

100+ data points · Retention risk · Likelihood to return · Propensity to spend

Activate

Email · SMS · Social · Direct Mail

Measure

Holdout Groups · Incremental ROs · Incremental Gross Profit · Retention Lift

Built-in Hold-Out Groups – 10% of every campaign is randomly held back as a control group, so incremental lift is proven – not assumed.

Fortune 500 Enterprise-grade measurement. Real dealership outcomes.

11.9x

Average ROI

across all dealer partnerships

15.4%

Retention Lift

customer loyalty improvement

131k

Conversions

internal ROs, CPROs & trade-ins

VinConnect:
Automated Vehicle Search Marketing Platform

Our advanced technology which we have named "VinConnect" has brought to market the process of identifying accurate shopping behaviors in real time from third party sites such as; Car Gurus, Cars.com, TrueCar, KBB, Edmunds, CarMax, DriveTime, CarFax, Carvana and Autotrader.

We are able to leverage the shopping behaviors to create profiles of each in-market shopper who is actively engaging with these 3rd party sites. Combined with your current dealership inventory, this technology serves Dynamic Carousel Ads of the most relevant vehicles directly to the in-market shopper's Facebook and Instagram feed. These ads take customers directly to the Vehicle Detail Page on your dealership’s website allowing you to fully influence their buying decision.

  • Effective CDP (Customer Data Platform)
  • Average 50% Decrease in 3rd Party Ad Spend
  • Target Low Funnel Shoppers
  • Increase New and Used Vehicle Sales
  • Low VDP Cost-Per-Copy
  • Increase VDP Views
  • Hassle-Free Integration
  • Full Tracking and Reporting

Point-Of-Sale Marketing

Premier For Life will create showroom items to promote your retention program.

Brochure

Brochures

Brochures that help to brand your dealership in unique styles are provided in unlimited quantities.  Re-prints are provided if your program is changed or updated.  Prepared in either bi-fold or tri-fold styles to your specifications.

Service Drive Programs

Service Drive Programs

Two-sided cards that make it easy to promote your service membership level to your current customers. An easy way to capture the email addresses you may not have gotten earlier. Upsell pre-paid maintenance.

Banner Ups

Banner Ups

Banners are provided in a large variety of sizes and styles to help promote your Advantage program. These can be interior, exterior, banner-ups or hang-ups. You give us the dimensions and location of use and we will design and produce it for you. Easy to use and disclose the benefits of your program to the customer, which adds value to the purchase experience.

Posters

Posters

Two-sided 22’x28′ posters that can be used on the windows of your store to announce your program. Very effective near doors and closing stations.

Desk Mats & Addendum Labels

Desk Mats & Addendum Labels

Plastic desk mats designed to promote your Advantage Program at the salesperson’s desk or at closing stations. Easy to use and disclose the benefits of your program to the customer, which adds value to the purchase experience.

Digital Graphics

We create customized digital graphics for dealerships & marketing campaigns that promote your current specials included w/ your customer retention program.

Web Banners

Customized Web Banners

Premier For Life's in house design team can respond to your dealership’s digital graphics needs quickly and efficiently.

Social Media Graphics

Social Media Graphics

Promoting your rewards program with graphics for your Facebook, Twitter, & Instagram accounts.

Personal Vehicle Website

Personal Vehicle Website

Engage each of your customers through their own webpage with your dealership’s brand. Links on the page give the customer access to your dealer website, the Premier For Life brochure, their vehicle service history, account information, service coupons, contracts, redemption schedule, points earned, redeemed and balance, plus much more.

Custom Landing Page

Custom Landing Page

Link customers from your website to a custom-designed landing page with your brand. Customers can sign in to your Premier For Life program from the landing page. We’ll also design program promotion graphics for your website.

Standard Email Reminders

Standard Email Reminders

Strengthen your relationship with new customers once they become an Premier For Life Member by sending relevant email communications. We offer a portfolio of email campaigns including activation notice, surveys, welcome letters, 45-day benefit reminders, birthday greetings, social media invite, customer referral, monthly statements and service reminders. You can also opt for specialized campaigns we create and send nightly based on your DMS operation codes.

Custom Email Campaigns

Custom Email Campaigns

Leverage your customer database with unlimited email campaigns. We take your input and then design and draft emails for your approval within 48 hours. Or, choose from our monthly holiday/seasonal pre-designed templates.

Multi-Media Marketing

Multi-Media Marketing/Vehicle Acquisition

Inclusion in market wide multi-media ad campaign featuring your dealership as one of the exclusive Premier For Life Certified dealerships in your area. To include targeted VEHICLE ACQUISITION to increase successful acquisition of FSBO’s to include monthly training to maximize conversions.

Monthly Email Templates

Reach Out And Retain More Customers with your Sales and Service specials. As always, these designs are included AT NO ADDITIONAL CHARGE to ALL Premier For Life dealers!

Schedule a Demo

Schedule a Demonstration with us!

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